I was all set to buy a ring from a well known UK high street chain, not knowing anything much about diamonds. I just happened to stumble across 1791 Diamonds whilst searching Yahoo, and I'm glad I did. Their website was very informative about the 4 C's and showed me what I ought to have been looking at. I found a gorgeous ring and then picked my own diamond to put in it, having weighed up all the options. It turns out that although I've spent roughly the same as I would have in the high street shop, I have a much better diamond in terms of colour, clarity and cut. The staff at 1791 are very helpful indeed, and keep you informed of what's going on.
They also offer a free re-sizing service which is included in the price of your ring. All in all, I was very impressed with the whole experience, particularly as they met a very tight deadline in getting the finished product to me. Oh, and of course the most important thing...? She said "yes", and absolutely LOVED the ring.
I was clueless about what ring to get my girlfriend but the helpful team at 1791 Diamonds assisted me in many ways. I was impressed with their patience and expertise and I have recommended them to other friends of mine. The end product was a work of art and really made the proposal a special event